Sharing the Same Values


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“We may have different religions, different languages,different colored skin, but we all belong to one human race.
We all share the same basic values.”
(Kofi Annan – Ghanaian diplomat, seventh Secretary-General of the UN, 1938)

This picture was shot on the upper terrace which is on the top of our office in Varanasi (Benaras).
Those fashion photographies are not as simple as they pretend to be, each is dwelling with a real social work.
Among the many people involved there, Anand who is modeling for our catalogue since the begining of the company is escaping for a while his tough condition of boatman on the ganges and, using his dark colour skin complexion breaks a social taboo in India.
The fabric of this item involves handloom weavers, fabric dyers and embroiderers of Varanasi struggling with their workshops or with their lives.
Other items of the collection supply shelter and independance to a few ladies who are manufacturing them.
It is a happy chain reaction gathering people from several cultures, religions and social backgrounds and showing that we all share the same values of brotherhood.

Anand shows his body knowing that each picture is decent and that this is a way to catch the attention on this fight for Human Rights and human dignity.
Since the biggining most of the viewers of those pictures leave great comments which are a real support to this campaign.
However I get a few messages and comments from some people who are intentionally backward, lacking of any insight, correct action and respect to human rights.
I want to answer them with those words by American writer and activist James Baldwin,
“Remember, to hate, to be violent, is demeaning.It means you’re afraid of the other side of the coin-to love and be loved.”

(Scarf style “Dil Se” – 100% wool – Collection RED HALO)
RED HALO is a collection of household linen based in Benaras (Varanasi – India) providing work to people who were living with difficulties and education to children.
“Like” the RED HALO page on Facebook and join this amazing human adventure in Varanasi,

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