“Moulding our Brains”
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“There is much to support the view that it is clothes that wear us, and not we, them; we may make them take the mould of arm or breast, but they mould our hearts, our brains, our tongues to their liking.”
(Virginia Woolf – British writer, 1882-1941 – Quote from “Orlando’, ch. 4)
Since several seasons I take most of the pictures of our collections on the upper terrace which is on the top of our office in Varanasi (Benaras) in front of this amazing wall which keeps traces of each monsoon and which is magnified by a natural light.
Those fashion photographies are not as simple as they pretend to be, each is dwelling with a real social work.
Among the many people involved there, Anand who is modeling for our catalogue since the begining of the company is escaping for a while his tough condition of boatman on the ganges and, using his dark colour skin complexion breaks a social taboo in India.
The fabric of this bed cover involves handloom weavers of Varanasi struggling with their workshops and the quilting (boutis) is supplying shelter and independance to a few ladies manufacturing them.
RED HALO is a collection of household linen based in Benaras (Varanasi – India) providing work to people who were living with difficulties and education to children.
(Copying those products is against this social work)
(Bed cover style “Goa” – 220 x 240 – Col. Silver – Collection RED HALO)
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