Oh Boy !

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A few weeks ago it was very hot in Varanasi (Benaras) and working became a problem with such a heat.
As if monsoon forgot North India.
It was ever worst as I was coming back from Ladakh where it was about 50° less.
Anand, my favourite model was there for the new catalogue and we did a few shots at the upper terrace which is on the top of our office as I prefer to use natural light for my pictures.
The marble on the floor was burning, the sun was unbearable, we kept on drinking bottles of water as if they were glasses, I felt that my camera was sweating and I was wondering if it was possible that my memory card could melt…
Anyway here are a few pictures of our new catalogue and campaign as I always test them here and your comments will be most welcome as usual.

One more thing, because of cultural reasons it is impossible to find any woman who will accept to do those kind of picture in Varanasi, even my most daring friends refused.
So we are using men only and, against all odds the result makes it more contemporary.
It is also breaking a social and cultural taboo as we decided to enhance dark skin complexions in a country where the “fairer is better” ideology is promoted everywhere.

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One Response to “Oh Boy !”

  1. One more thing, because of cultural reasons it is impossible to find any woman who will accept to do those kind of picture in Varanasi, even my most daring friends refused. So we are using men only…

    Is this really the reason why Anand has become your favorite model and not simply because he is absolutely the perfect choice? HIs beauty and your beautiful fabrics are the perfect match. Where can we obtain a copy of the catalog?

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