From a Mesmeric Influence
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This is a close-up of a linen throw with a two tones aari embroidery inspired by Emperor Akbar’s wife, Jodhabai.
Since last season our collections are influenced by the Mughals and the Rajputs styles on which we give a contemporary touch.
It also allows to use traditional local artcrafts technics.
(Throw style “Jodha” / RED HALO – Summer 09)
We decided that our favourite model Anand will be overpowering our new campaign.
The photo shoot took two days and I used a natural light only as we did it on the upper terrace which is at our office in Varanasi (Benaras).
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